A clinical trial newsletter is a low tech tool that can help you drive site engagement.
Here is 5 content ideas for your next clinical trial newsletter:
- Recognize clinical trial sites for their contributions
Mention names of Investigator and Clinical Research Coordinators (CRCs) who have made meaningful contributions towards patient recruitment or collecting high quality, clinical data. Public recognition goes a long way!
- Add a photo (or two). It helps your newsletter become more human!
With travel back in full swing, there are plenty of opportunities to get photos during site initiation visits, monitoring visit, investigator meetings, senior management site visits and more.
- Publish a Q&A with the Study Investigator(s) or Medical Monitor to answer all the burning questions from your sites
Sites are looking for non-ambiguous responses to their protocol questions. Take some time to identify the top FAQs and feature them in a Q&A format in your next study newsletter.
- Add well-designed graphs and tables that highlight study progress and milestones.
Share clinical trial progress (start-up, enrollment, data collection) with participating sites. Sites want to know the health of the study and see how their contributions fit into the bigger picture.
- Include your team contact information
When there is staff turnover or if team assignments change, it’s hard to keep track of who the site needs to contact in case of questions. Be sure to include your team’s contact information including full names, email addresses, and cell phone numbers.
Above all, stay consistent and publish your newsletters regularly. A high quality, quarterly newsletter is just fine for most clinical trials.
